Senior Product Designer
Turning complex problems into clear, intuitive experiences.
Selected product design case studies spanning regulated financial services and complex telecoms customer journeys.
Lifetime Mortgage · Just Group
Helped turn a fragmented manual Lifetime Mortgage process into a connected digital journey for advisers to generate quotes and submit applications. Later adoption reached 96% digital quotes and 78% digital applications.
Pension Annuity · Just Group
Redesigned the Financial Intermediary and customer journey to remove unnecessary handoffs between review and signing, while keeping intermediary involvement when a re-quote was required.
Telecoms · TalkTalk
Built on TalkTalk’s existing self-service capabilities so customers could continue diagnosis and repair across digital and assisted channels without starting again.
With over 14 years of experience in UX and product design, I've worked across B2B and B2C products in regulated financial services, telecommunications, healthcare and digital publishing.
I enjoy understanding how people work, uncovering their needs through research and turning complex problems into clear, intuitive experiences. I work end to end, from discovery through to delivery, using research, prototyping and testing to explore ideas and inform design decisions. I collaborate with fellow designers and colleagues across product, business analysis, engineering and QA to bring clarity to complex challenges.
My focus is on creating accessible, consistent and scalable products that balance user needs with business, technical and regulatory constraints. I'm also bilingual in English and Mandarin.
I bring structure to complex problems, using research and user feedback to challenge assumptions, uncover what matters most and make informed design decisions.
I enjoy untangling complicated requirements and journeys, making them easier for people to understand and use without losing sight of what the business needs.
I'm approachable, open to feedback and enjoy working through ideas with others. I communicate my thinking clearly, welcome constructive challenges and help move things forward towards a shared goal.
I look beyond the immediate design challenge to understand the bigger picture, making informed decisions that improve the user experience and contribute to meaningful business outcomes.
I create reusable patterns and maintain design systems that help teams work more efficiently and keep the experience consistent as products grow.
I think beyond the happy path, considering edge cases and different scenarios so the experience works well in practice, not just in the designs.
What the people I've worked with have to say about working with me.
“Angela played a central role in helping turn a complex business need into a product that genuinely worked for advisers and customers. … What stood out to me was Angela’s ability to listen deeply, bring structure to ambiguity, and convert research into a user experience that people could immediately understand and trust. … Angela is an exceptional product designer: rigorous, empathetic, commercially aware and calm under pressure.”
“One of her standout strengths is clearly articulating and justifying design decisions, which made collaboration with engineering exceptionally effective. … Angela also took the initiative to build and maintain a design system, helping keep the product consistent as it grew. … Angela truly understands how to balance user needs, business objectives, and technical constraints. She takes full ownership, communicates transparently, and thrives when working through ambiguity.”
“Angela was great at working with different stakeholders and always had a strong customer focus. … One of her real strengths was mapping out customer journeys. She had a great ability to understand both the business and customer needs, pain points, and demonstrate a range of solutions. … An experienced data protection colleague who reviewed it told me it was the best customer journey mapping he had ever seen.”
“What stood out most was her ability to combine a strong UX mindset with practical problem-solving. She consistently looked beyond simply making something visually appealing and focused on understanding the user, the problem we were trying to solve, and how the design would work in a real product. … I particularly appreciated her attention to detail and willingness to discuss edge cases and different user scenarios rather than focusing only on the ideal flow.”
Angela's UX philosophy connects six activities: Hearing — listen and understand; Sight — observe, research and analyse; Thoughts — brainstorm, ideate and hypothesise; Taste — sketch, design and prototype; Touch — test and gather feedback; Smell — iterate.
Have a project in mind? Drop Angela a message and make something great together.